CBD Shopping Guide 2023: Which Type of CBD Should You Buy?
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- Best organic CBD gummies:Joy Organics Organic CBD Gummies | Skip to review
- Best CBD gummies with THC:Cornbread Hemp Organic Berry CBD Gummies | Skip to review
- Best isolate CBD oil:Medterra CBD Tincture | Skip to review
- Best full-spectrum CBD oil:Kanibi Full Spectrum Oil | Skip to review
- Best broad spectrum CBD oil:FOCL Premium CBD Drops | Skip to review
- Best CBD bath product:CBDfx CBD Bath Bombs | Skip to review
- Best CBD cream:CBDistillery CBD Cooling Cream | Skip to review
- Best CBD massage oil:Lazarus Naturals CBD Massage Oil | Skip to review
- Best full-spectrum CBD capsules:NuLeaf Naturals Full Spectrum CBD Capsules | Skip to review
- Best isolate CBD capsules:Social CBD Balance CBD Capsules | Skip to review
Healthline has sole editorial control over this article. Potential uses for the products listed here are not health claims made by the manufacturers. The information in this article is intended to be general in nature. It’s not intended to be a substitute for medical advice from a healthcare professional. Healthline encourages you to make any treatment decisions with your healthcare professional.
It’s hard to miss cannabidiol (CBD) these days. If you’re new to CBD and want to make sure you’re getting the most bang for your buck, you’re in the right place. This guide will teach you the basics of CBD and help you understand how to shop for CBD products.
We’ve also included a few recommendations for the best CBD gummies, oils, topicals, and capsules to get you started.
CBD is one of the many active compounds found in the cannabis plant. It interacts with your body’s endocannabinoid system, which helps maintain a state of balance.
Aside from the fact that it’s unlikely to cause a “high” feeling like tetrahydrocannabinol (THC) does, CBD’s popularity stems from the fact that it may offer a number of health benefits.
Though research is still in its infancy, preliminary studies suggest that its potential benefits include:
The Food and Drug Administration (FDA) recognizes the potential benefits of CBD, but the agency is quick to note that more research is needed. At this time, there’s only one FDA-approved prescription CBD medication. It’s for the treatment of a severe form of epilepsy.
That means any over-the-counter (OTC) CBD product you choose to purchase and use isn’t regulated by the FDA in the same way an OTC supplement would be.
On occasion, the FDA does send warning letters to companies making false claims about the efficacy or scope of their CBD products. It’s up to the consumer to ensure they’re carefully vetting a CBD company and its products when they shop.
Types of CBD
CBD products are available in three forms:
- Full-spectrum CBD: This type of CBD retains all components of the cannabis plant, including a small amount of THC. While federally legal full-spectrum CBD products will always have less than 0.3% THC, it’s important to know that THC is still present in full-spectrum products.
- Broad-spectrum CBD: This version has all components of the cannabis plant. Broad-spectrum CBD and may contain trace amounts of THC.
- CBD isolate: This form is pure CBD, with no other compounds from the cannabis plant. Even if you choose broad-spectrum CBD or CBD isolate, there’s still a chance it could contain trace amounts of THC, which could show up on a drug test.
CBD is available in a range of products. Here are some of the most common ones.
|Oils and tinctures
|What they are
|ingestible CBD products, like gummies
|CBD-containing pills or softgels
|creams, lotions, patches, or ointments
|How you take them
|sublingually (under the tongue)
|applied to the skin
|inhaled with a vaporizer
|rapid onset if held under the tongue rather than swallowed and easy to find
|discreet and easy to dose
|easy to dose
|provide direct relief to a specific spot on the body
|fastest onset time
|some people don’t like the taste
|longer onset time and gummies may melt
|longer onset time and may be hard to swallow
|difficult to dose
|may pose health risks, including lung injury
Research is still limited on whether CBD is safe or even effective for dogs and cats. Before giving your pets CBD, it’s best to check with your vet.
We chose these products based on criteria we think are good indicators of safety, quality, and transparency. Each product in this article:
- is made by a company that provides proof of third-party testing by an ISO 17025-compliant lab
- is made with U.S.-grown hemp
- contains no more than 0.3% THC, according to the certificate of analysis (COA)
- passes tests for pesticides, heavy metals, and molds, according to the COA
As a part of our selection process, we also considered:
- the company’s certifications and manufacturing processes
- product potency
- overall ingredients
- indicators of user trust and brand reputation, such as:
- customer reviews
- if the company has been subject to an FDA warning letter
- if the company makes any unsupported health claims
Best organic CBD gummies
Joy Organics Premium CBD Gummies
These fruity gummies from Joy Organics are sweetened with organic tapioca syrup and organic cane syrup. They’re vegan and free of both THC and gluten.
These are available in strawberry lemonade or green apple, and customers are big fans of both flavors.
Best CBD gummies with THC
Cornbread Hemp Organic Berry CBD Gummies
These USDA certified organic, full-spectrum CBD gummies are vegan-friendly. They’re flavored with organic blueberries, raspberries, and strawberries, and they get their color from organic beetroot.
Customers praise the texture and flavor.
Use code “HEALTHLINE” for 25% off on first purchase.
Best isolate CBD oil
Medterra CBD Tincture
This Medterra tincture is made with just CBD isolate and MCT oil, without any added flavorings.
The tincture is incredibly well reviewed. Over 3,000 customers on Medterra’s site call this a great product.
Best full-spectrum CBD oil
Kanibi Full Spectrum Oil
- Price: $$$
- CBD type: full spectrum
- CBD potency: 25 mg per serving
- COA: available on product page
Kanibi makes its CBD oil with just a handful of ingredients: full-spectrum CBD oil derived from organic grown Oregon hemp, medium-chain triglyceride (MCT) coconut oil, natural flavors, and natural sweeteners. It’s available in five fresh flavors, including peppermint, choco mint, lemon-lime, cinnamon, and skittles. It’s also sold unflavored.
Best broad spectrum CBD oil
FOCL Premium CBD Drops
- Price: $$$
- CBD type: broad spectrum
- CBD potency: 30 mg CBD per serving
- COA: available on product page
This CBD oil is also made sparingly, combining organic MCT oil with broad-spectrum CBD and a choice of four organic flavors. Try it in citrus, mint, orange cream, or unflavored.
FOCL’s CBD oil is vegan, cruelty free, and made without GMO ingredients.
It’s very well reviewed, with hundreds of customers touting its stress-relieving, sleep-promoting benefits.
Use code “HEALTHLINE20 for 20% off your first order of FOCL (excludes bundles). Limited to one use per customer. It cannot be combined with other offers.
Best CBD bath product
CBDfx CBD Bath Bombs
With CBDfx bath bombs, you have your choice of eucalyptus for recharging, lavender for soothing, lemongrass and chamomile for calming, or mango and shea butter for hydrating. All versions are made with essential oils and Hawaiian black salt for softening and detoxifying effects. They’re also 100% vegan and don’t contain harsh dyes.
Best CBD cream
CBDistillery CBD Cooling Cream
- Price: $
- CBD type: broad spectrum
- CBD potency: 500 mg per 1.7-ounce container
- COA: available on product page beneath image slideshow
This cooling cream is nongreasy and fragrance free. It’s formulated with menthol for a refreshing cooling sensation and relief right where you need it.
The cream can be applied as needed throughout the day.
Best CBD massage oil
Lazarus Naturals CBD Massage Oil
- Price: $
- CBD type: full spectrum
- CBD poten 500 mg per 62.5-mL container
- COA: available on product page
This CBD massage oil from Lazarus Naturals is made with jojoba and sweet almond oils to soothe and moisturize the skin.
Reviewers say it has a pleasing and subtle fragrance, and a little goes a long way.
Use code “Healthline10” for 10% off your first order. One-time use only.
Best full-spectrum CBD capsules
NuLeaf Naturals Full Spectrum CBD Capsules
These Nuleaf Naturals plant-based softgels are made with just five ingredients. Over 750 reviews give them a 5-star rating.
Best isolate CBD capsules
Social CBD Balance CBD Capsules
These concentrated capsules are made with isolate CBD that comes from hemp grown in the U.S. They’re dairy, gluten, and cruelty free.
Customers enjoy the price and say this method of consumption offers extended relief compared with CBD oils.
Individuals can receive 30% off their purchase by using code HEALTH30.
CBD Product Price CBD type Joy Organics Premium CBD Gummies $$$ broad spectrum Cornbread Hemp Organic Berry CBD Gummies $$$ full spectrum Medterra CBD Tincture $$$ isolate Kanibi Full Spectrum Oil $$$ full spectrum FOCL Premium CBD Drops $$$ broad spectrum CBDfx CBD Bath Bombs $ isolate CBDistillery CBD Cooling Cream $ broad spectrum Lazarus Naturals CBD Massage Oil $ full spectrum NuLeaf Naturals Full Spectrum CBD Capsules $$$ full spectrum Social CBD Balance CBD Capsules $$$ isolate
You may wonder which form of CBD is best for you.
There’s some research to suggest that the compounds of the cannabis plant, which include cannabinoids (like CBD and THC) as well as other organic compounds, like terpenes and flavonoids, are more effective when they’re taken together. This is a theory known as the “entourage effect.”
If you want to get the full benefits of the entourage effect and don’t mind consuming some THC, opt for a full-spectrum CBD product.
Just be aware that a large enough dose of a potent enough CBD product means greater exposure to THC. Euphoric effects are possible, but unlikely.
If you want to avoid any chance of experiencing an intoxicating effect, opt for a broad-spectrum or isolate product. However, you might not be reaping the full benefits of CBD from these forms.
You can find CBD products online and in some stores. But don’t assume this makes them all safe or effective. Here’s how to shop for CBD.
Check the COA
A current and comprehensive COA is a sign that a product is third-party tested by an outside laboratory. COAs are often found via a QR code directly on the product label or on the product website.
At a minimum, make sure to check the cannabinoid potency and see if the amount of CBD and THC advertised matches what the lab found. Also check whether the product passes tests for contaminants, including pesticides, heavy metals, and mold.
Check for FDA warning letters or lawsuits
A quick search online will tell you if a particular CBD company has received any FDA warning letters or if they’re involved in any lawsuits.
Reputable CBD companies also include an FDA disclosure on their website that notes their products aren’t intended to diagnose, treat, cure, or prevent disease.
Check the brand’s reputation and customer reviews
What are customers saying on the website and on third-party review platforms? If you want to use CBD for a particular purpose, you may want to scan reviews from people similar to you and see what they have to say.
Don’t get fooled
Keep in mind that CBD can be purchased online directly from CBD companies. But it’s not for sale on Amazon.
Don’t mistake hempseed oil for CBD oil — they aren’t the same thing.
The right way to take CBD depends on the product you choose.
- Edibles: This method involves ingesting CBD that’s been infused in a gummy or other consumable. Follow the manufacturer instructions to ensure you’re taking an appropriate dose.
- Oils:CBD oils are taken beneath the tongue with a dropper. Check the instructions for the right dosage and to ensure you’re holding the oil beneath your tongue for the right length of time. CBD oils can also be added to smoothies and foods.
- Topicals: These CBD products are used to treat skin, muscle, and joint pain. Start with a small amount, and work your way up as needed.
Potency varies from one product to another, so determining the right dose is important. Manufacturers provide general dosing guidelines, but factors, like your body weight and body chemistry, also play a role.
In general, the best approach is to start low and go slow.
While CBD is generally considered safe, there may be some side effects, according to a 2017 review .
It’s a good idea to speak with your doctor before trying CBD, especially if you’re currently taking any medications. CBD may interact with some OTC drugs, dietary supplements, and prescription medications.
If you’re using a topical CBD product, start with a test patch to make sure you don’t have an adverse reaction before you use it more broadly.
If you’re considering using CBD, speak with your doctor first. That way, you’ll have some guidance about the best type of CBD for your needs.
What are the types of CBD?
- Full-spectrum CBD has all the components of the cannabis plant, including up to 0.3% THC.
- Broad-spectrum CBD has all of the components of the plant except THC.
- CBD isolate is pure CBD with no other compounds from the cannabis plant.
What form of CBD is most effective?
However, the “entourage effect” is a theory that all the compounds of the cannabis plant, including cannabinoids like CBD and THC and other compounds like terpenes and flavonoids, are more effective when they’re taken together.
If you’re comfortable consuming small amounts of THC, you might consider a full-spectrum CBD product to benefit from this combined (synergistic) effect.
What are the potency levels of CBD?
Potency levels can vary widely, depending on the CBD product. Your experience with CBD may also affect what you consider high potency. You can look for lower-potency products if you’re new to CBD. It’s also a good idea to speak with a primary care doctor for guidance on potency.
Many people are finding success with CBD products. But it’s important to do your research before you start shopping.
Be clear about why you’re considering CBD to help you zero in on the right company and product for your needs.
Is CBD legal? The 2018 Farm Bill removed hemp from the legal definition of marijuana in the Controlled Substances Act. This made some hemp-derived CBD products with less than 0.3% THC legal at the federal level. However, CBD products containing more than 0.3% THC still fall under the legal definition of marijuana, making them illegal at the federal level. Some states have legalized CBD, so be sure to check state laws, especially when traveling. Also, keep in mind that the FDA has not approved nonprescription CBD products, and some products may be inaccurately labeled.
Jessica Timmons has been working as a freelance writer since 2007, covering everything from pregnancy and parenting to cannabis, chiropractic, stand-up paddling, fitness, martial arts, home decor, and much more. Her work has appeared in mindbodygreen, Pregnancy & Newborn, Modern Parents Messy Kids, and Coffee + Crumbs. See what she’s up to now at jessicatimmons.com.
Last medically reviewed on May 26, 2023